With its Link To Windows app for mobile and the Windows Phone Link app, Microsoft has tried to make iOS devices a more compelling component of the Windows ecosystem. To bridge this gap which has existed for years, a few PC makers, notably Dell, have made valiant attempts to do this with varying degrees of success. Multiple mobile and client PC operating systems must work together to enable maximum consumer interoperability fully. The ability to seamlessly integrate the PC and mobile experience so that all our devices work together with minimal friction offers nearly endless user benefits. Given Microsoft’s hefty market share in the PC space, that would translate to hundreds of millions of Windows users with iPhones who can’t participate in Apple’s ecosystem, particularly with shared text messaging using a Windows PC. The inability to share data easily and reliably between a smartphone, laptop, or desktop has been a source of aggravation for Windows PC users who also possess an iPhone.Īpple has solidified a strong ecosystem reputation with its products and core device operating systems by highlighting the advantages of enabling files, text messages, and even the continuity experience between its Mac computers, iPads, and iPhones.Īpple reportedly had roughly 1.2 billion active iPhones at the end of 2022, and Microsoft maintains that there are approximately 1.4 billion Windows 10 or 11 users.
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